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"Member clicks, including messages sent and responded to," explains Zoosk's site, "determine which profiles Zoosk shows first, to pair singles with members with whom they're likely to discover mutual attraction." This highlights a big difference between Zoosk and e Harmony or Match.com: their focus is not necessarily on establishing long-term relationships or marriages, but on giving people as many dating options as possible.
This is when at the end of one subscription period, they automatically renew your subscription and take a payment out of your bank account or credit card for the renewed subscription.
They do this by making it nearly impossible to communicate with other members unless you get a paid subscription plan.
Once you decide to go with a paid subscription, you are able to communicate with any member, as long as they don't block you.
With a free membership, you can create a decent profile, search for and view other members, and see possible matches for you.
On the other hand, Zoosk has, in the interest of their business, geared their site to strongly encourage free members to convert into paying members.